concentrate vs not from concentrate

Understanding Concentrate vs. Not From Concentrate Juices

In the realm of fruit juices, the debate over “concentrate vs. not from concentrate” has sparked curiosity and raised questions among consumers seeking the perfect sip. With labels bearing these terms prominently displayed on juice cartons, it’s essential to unravel the mystery behind their significance.

In this article, we explore the intriguing world of fruit juices, decoding the differences between concentrate and not from concentrate options. Join us on this flavorful journey through the fascinating realms of juice production, taste, and nutrition.

Definition and Explanation


When you browse the juice aisle at your local grocery store, you’ll often come across two distinct labels: ‘Concentrate’ and ‘Not From Concentrate.’ These labels hold essential information about how your favorite juices are processed, which, in turn, can influence their taste, nutritional content, and overall quality.


Concentrate juice starts its journey just like any other juice—by extracting the liquid from ripe fruits. However, what sets concentrate apart is the subsequent process it undergoes. In the production of concentrate juice, a significant portion of the water is removed from the freshly squeezed juice.

This removal of water serves several purposes. It reduces the volume of the juice, making it more economical to transport and store. It also extends the juice’s shelf life, allowing it to remain viable for a more extended period.

Once the water is removed, the result is a concentrated juice that is much denser than its ‘not from concentrate’ counterpart. To make it ready for consumption, water is added back to the concentrate before it’s packaged and sold. This reconstitution process dilutes the concentrated juice to its original strength.

As a result, when you buy a carton of concentrate juice, you’re essentially purchasing a concentrated form of fruit juice that can be returned to its original state by adding water.

Not From Concentrate (NFC)

On the other hand, ‘Not From Concentrate’ juice, often referred to as ‘NFC,’ takes a different path. It begins with the extraction of juice from fresh fruits, just like concentrate juice. However, here’s where the distinction lies—NFC juice skips the concentration step altogether.

After extracting the juice, it is typically pasteurized to extend its shelf life and ensure it remains safe to consume. This pasteurization process involves briefly heating the juice to destroy harmful microorganisms, which is a standard practice in the juice industry.

What makes NFC juice stand out is that it retains all of its natural water content. This means that the juice you pour into your glass is essentially the same consistency as the freshly squeezed juice from the fruit. There’s no need to reconstitute it with water because it’s already in its natural state. It’s often marketed as ‘pure’ or ‘fresh-squeezed’ juice because it closely resembles the juice you’d get if you squeezed it from the fruit at home.

Understanding these fundamental differences in processing is the key to making an informed choice when selecting between concentrate and not from concentrate juices. The decision you make can impact not only the taste of your juice but also its nutritional value and how it fits into your lifestyle and dietary preferences.

Nutritional Comparison

Nutritional Comparison

Nutritional Content of Concentrate Juice

Concentrate juice, due to its processing method, may undergo some changes in nutritional content compared to its ‘not from concentrate’ counterpart. During the concentration process, which involves removing water, some of the natural vitamins and antioxidants found in the original fruit juice may be lost.

These losses are generally minimal, but they can vary depending on factors such as the fruit type, processing techniques, and storage conditions. It’s worth noting that manufacturers often add back some of the lost nutrients during the reconstitution step to provide a more balanced product.

Nutritional Content of Not From Concentrate (NFC) Juice

NFC juice, also known as ‘pure’ or ‘fresh-squeezed’ juice, aims to preserve the natural composition of the fruit juice as closely as possible to how it is found in the fruit itself. Because NFC juice skips the concentration process, it retains more of the original nutrients present in the fruit.

This includes a higher concentration of vitamins like vitamin C and antioxidants, which can be sensitive to heat and processing. As a result, NFC juice is often touted as a healthier option when it comes to maintaining the fruit’s nutritional integrity.

It’s important to note that the exact nutritional differences between concentrate and NFC juice can vary depending on the specific brand and the fruit source. Therefore, it’s advisable to check the product labels for precise nutritional information and compare brands to find the juice that aligns best with your dietary goals.

Taste and Quality

Taste and Quality

Taste of Concentrate Juice

The taste of concentrate juice can sometimes differ from that of NFC juice and freshly squeezed juice. This is primarily due to the processing steps it undergoes. During concentration, the juice is typically exposed to heat, which can alter its flavor profile.

Some consumers describe concentrate juice as having a slightly cooked or less fresh taste compared to NFC juice. However, it’s essential to note that the taste can still be pleasant and enjoyable, especially when added water is of high quality.

Taste of Not From Concentrate (NFC) Juice

NFC juice is often praised for its fresh and natural taste. Since it skips the concentration process and is not exposed to the same degree of heat, it tends to retain the fruit’s original flavor characteristics more faithfully. Many consumers prefer the taste of NFC juice for its resemblance to freshly squeezed juice, making it a popular choice for those seeking an authentic fruit juice experience.

Quality, in the context of taste, is subjective and can vary from person to person. Some individuals may prefer the more concentrated flavor of concentrate juice, while others may gravitate toward the freshness of NFC juice. Ultimately, the choice between the two comes down to personal taste preferences and the intended use of the juice, whether it’s for drinking on its own, mixing in cocktails, or using as an ingredient in recipes.

Health Implications

Health Implications

When it comes to choosing between concentrate and not from concentrate (NFC) juices, health-conscious consumers often wonder which option is the better choice. Let’s delve into the health implications of each type of juice:

Concentrate Juice and Health

1. Added Sugars: One of the primary health concerns associated with some concentrate juices is the potential addition of sugars. Some manufacturers may add sugar or sweeteners to concentrate juice to enhance its flavor, especially if the concentration process has altered the natural sweetness of the juice. This addition of sugars can contribute to increased calorie intake and may not align with dietary goals for those looking to reduce sugar consumption.

2. Preservatives: To extend the shelf life of concentrate juice, some manufacturers use preservatives. While these preservatives are generally recognized as safe by regulatory authorities, some individuals may prefer to minimize their intake of additives.

3. Nutrient Loss: Although the nutrient loss during the concentration process is minimal, it’s worth noting that some vitamins and antioxidants may be slightly reduced compared to NFC juice. However, this difference is usually not significant enough to deter health-conscious consumers.

Not From Concentrate (NFC) Juice and Health

1. Nutritional Integrity: NFC juice is often considered a healthier option due to its closer resemblance to freshly squeezed juice in terms of nutritional content. It typically retains a higher concentration of vitamins, antioxidants, and other nutrients naturally found in the fruit. This can be especially appealing to those seeking the full spectrum of health benefits from their juice.

2. No Added Sugars: NFC juices, in their purest form, contain no added sugars or sweeteners. This can make them a preferred choice for individuals looking to limit their sugar intake, such as those managing diabetes or simply aiming for a more balanced diet.

3. Minimal Processing: NFC juices undergo less processing compared to concentrate juices. They are not exposed to the same degree of heat during production, preserving the natural flavor and nutrients of the fruit to a greater extent.

Ultimately, the health implications of choosing between concentrate and NFC juice depend on individual dietary goals and preferences. Health-conscious consumers may opt for NFC juice for its closer alignment with natural fruit juice and absence of added sugars.

However, it’s essential to read product labels and ingredient lists to make informed choices, as there can be variations among brands and products. Additionally, considering the overall diet and lifestyle is key to making health-conscious decisions about juice consumption.


The choice between concentrate and not from concentrate juices boils down to personal preferences in taste, nutritional value, and cost. Understanding these differences empowers consumers to make informed decisions that align with their health goals and taste preferences.

AboutCorinne Switzer

Corinne is an avid reader and takes a keen interest in conspiracy theories. When not busy with her day job, she likes to indulge the writer in her and pens columns on a wide range of topics that cover everything from entertainment, healthy living to healthcare and more.