top 10 popular handbag brands
Beauty & Fashion

The Ultimate Guide to the Top 10 Popular Handbag Brands

Handbags have become more than just practical accessories; they are now essential fashion statements that reflect personal style and status. In this article, we delve into the world of luxury handbags and present you with an enticing compilation of the top 10 popular handbag brands.

From timeless classics to trendsetting designs, we explore the craftsmanship, brand heritage, and the allure that has elevated these brands to the pinnacle of fashion.

Top 10 Popular Handbag Brands

1. Hermes


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The epitome of French luxury, Hermès was established in 1837 by Thierry Hermès as a harness workshop serving European noblemen. The brand later expanded into leather goods, accessories, and fashion. Despite its broad product range, it’s primarily associated with luxury, quality, and timeless elegance.

In 2020, Hermès’ brand value reached over $16.4 billion, a testament to its revered status in the global luxury market. The company operates more than 300 stores worldwide, testament to its international reach.

It made headlines when its Himalaya Birkin handbag, crafted from the skins of more than 160 crocodiles, was auctioned for a staggering $500,000, setting a record for the world’s most expensive bag.

Signature handbag collections:

  • Birkin
  • Kelly

Key features and design elements:

  • Fine leather and impeccable detailing
  • Timeless silhouettes
  • Iconic lock and hardware

Price range and target audience:

  • High-end luxury brand
  • Caters to affluent individuals seeking timeless elegance

2. Chanel


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An iconic name in the world of fashion, Chanel was founded in 1910 by Gabrielle “Coco” Chanel. Coco Chanel was a revolutionary in the fashion industry, liberating women from the constrictive “corseted silhouette” and popularizing sporty, casual chic.

As of 2020, Chanel’s brand value was approximately $32 billion, reflecting its enduring appeal and immense influence in the fashion world. The brand operates 310 boutiques worldwide, enabling it to serve a global customer base.

Interestingly, the most expensive Chanel bag ever sold was a Diamond Forever Classic Bag, boasting 334 diamonds and an 18-carat gold chain, which fetched $261,000.

Signature handbag collections:

  • Classic Flap Bag
  • Boy Bag

Key features and design elements:

  • Quilted patterns
  • Iconic interlocking CC logo
  • Chain straps

Price range and target audience: Luxury brand favored by fashion-conscious individuals

3. Louis Vuitton

Louis Vuitton

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Founded in 1854 by Louis Vuitton, the brand started as a trunk maker in Paris, eventually becoming a worldwide symbol of luxury. Its brand value reached $47.2 billion in 2020, reflecting its prestigious position in the luxury goods market.

With over 460 stores across the globe, the brand’s reach is vast. It holds the record for the most valuable handbag in the world, the Louis Vuitton Tribute Patchwork Bag, valued at $45,000.

Signature handbag collections:

  • Neverfull
  • Speedy
  • Capucines

Key features and design elements:

  • Monogram canvas and fine leather
  • Distinctive hardware and LV logo
  • Versatile designs

Price range and target audience: Luxury brand catering to a wide range of consumers.

4. Gucci


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Guccio Gucci founded his namesake brand in Florence, Italy, in 1921. Originally selling leather goods, the brand has since grown into a behemoth in the luxury fashion industry. In 2020, Gucci was valued at $17.6 billion. The brand operates over 487 stores globally, reinforcing its international presence.

The most expensive bag produced by Gucci to date was the Gucci Stuart Hughes Belt Bag, bedecked with 1,000 diamonds and valued at $3.5 million.

Signature handbag collections:

    • Dionysus
    • Marmont

Key features and design elements:

    • Vibrant colors and eye-catching embellishments
    • Signature patterns and prints
    • Playful and daring aesthetics

Price range and target audience: Luxury brand appealing to fashion-forward individuals

5. Prada


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Mario Prada founded this Italian luxury fashion house in 1913. Prada initially sold leather goods before expanding into ready-to-wear fashion and accessories. As of 2020, Prada’s brand value was approximately $3.9 billion. The company operates around 618 stores across the world, showcasing its global stature.

An interesting fact about Prada is the brand’s Ostrich Leather Tote, priced at $10,000, is considered one of its most expensive bags, representing Prada’s commitment to using rare and exotic materials.

Signature handbag collections:

    • Galleria
    • Saffiano

Key features and design elements:

    • Saffiano leather and geometric shapes
    • Iconic triangular logo
    • Understated elegance

Price range and target audience: Luxury brand favored by modern, chic individuals

6. Fendi


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Fendi was founded by Adele and Edoardo Fendi in Rome, Italy, in 1925. It began as a small leather goods shop and fur workshop, but the brand quickly distinguished itself with its superior craftsmanship and innovative design techniques. In the years since, Fendi has grown into a global fashion powerhouse known for its luxurious fur and leather goods, high-quality eyewear, and ready-to-wear collections.

By 2020, Fendi’s brand value had reached approximately $3.6 billion. The brand has a significant global presence, operating over 210 boutiques worldwide. Notably, Fendi has made a significant impact on the luxury handbag market, with its Baguette bag, introduced in the 1990s, becoming one of the most iconic handbag designs of all time.

The most expensive Fendi item ever sold is a Selleria Bag worth $38,000, crafted from two types of rare animal skins, symbolizing the brand’s commitment to exotic luxury.

Signature handbag collections:

    • Peekaboo
    • Baguette

Key features and design elements:

    • Iconic double F logo and monogram patterns
    • Fur accents and playful aesthetics
    • Unique and eclectic designs

Price range and target audience: Luxury brand appealing to fashion enthusiasts

7. Saint Laurent

Saint Laurent

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Founded by Yves Saint Laurent and his partner Pierre Bergé in 1961, Saint Laurent (originally known as Yves Saint Laurent) is an iconic French fashion house. Yves Saint Laurent was a pioneering figure in fashion, known for his modern and iconic pieces like Le Smoking suit, which was among the first tuxedos for women.

By 2020, the brand’s value was approximately $3.6 billion. The brand maintains a broad international footprint with over 170 stores worldwide. The brand’s most expensive bag to date is the Sac De Jour Crocodile Embossed Bag, valued at $3,150, highlighting the brand’s dedication to combining luxury and functionality in its designs.

A notable fact about Saint Laurent is its long-standing influence on ‘rock and roll’ style, becoming a go-to brand for rock stars and those who want to emulate their style.

Signature handbag collections:

    • Sac de Jour
    • Loulou

Key features and design elements:

    • Sleek lines and structured shapes
    • Monogram hardware and luxurious materials
    • Classic and refined aesthetics

Price range and target audience: Luxury brand catering to individuals seeking modern luxury

8. Balenciaga


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Spanish designer Cristóbal Balenciaga founded Balenciaga in 1917. Known for his impeccable standards and innovative silhouettes, Balenciaga is often hailed as a master of couture, influencing generations of designers. The brand had an estimated value of $1.2 billion in 2020.

Balenciaga operates over 100 stores worldwide, reflecting its global appeal. Balenciaga’s most valuable bag is the Crocodile Tube Round Bag, valued at approximately $40,150, displaying the brand’s unique aesthetic and use of premium materials. An interesting fact about Balenciaga is the brand’s ability to combine street style with high fashion, especially evident in its popular sneaker collections.

Signature handbag collections:

    • City
    • Motorcycle

Key features and design elements:

    • Oversized proportions and unconventional shapes
    • Industrial hardware and unique materials
    • Bold and fashion-forward designs

Price range and target audience: Luxury brand appealing to the fashion-forward and trendsetting crowd

9. Celine


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Céline was founded in 1945 by Céline Vipiana and her husband Richard. Initially, they began as a made-to-measure children’s shoe business in Paris. However, the brand expanded its product range to include women’s shoes and accessories in the 1960s, followed by a ready-to-wear line.

Over the decades, Céline has earned a reputation for its minimalist, clean-cut, and high-quality designs. By 2020, Céline’s estimated brand value stood at approximately $1.4 billion. The brand operates over 150 boutiques globally, demonstrating its international reach.

The most expensive handbag the brand has produced to date is the Medium Classic Bag In Box Calfskin, which sold for around $4,200. One fascinating aspect of Céline’s history is the tenure of designer Phoebe Philo, who is credited with reinvigorating the brand and defining its modern, minimalist aesthetic during her time as creative director from 2008 to 2018.

Signature handbag collections:

    • Luggage
    • Belt

Key features and design elements:

    • Simple yet sophisticated designs
    • High-quality leather and subtle branding
    • Timeless and versatile aesthetics

Price range and target audience: Luxury brand catering to individuals who appreciate timeless style

10. Coach


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American brand Coach was founded in 1941 as a family-run workshop in a Manhattan loft, where six artisans handcrafted a collection of leather goods. The company started with wallets and billfolds, then expanded to handbags in 1962 under the direction of designer Bonnie Cashin.

The brand’s value was estimated at $14.4 billion in 2020, reflecting its firm position in the luxury accessories and lifestyle collections arena. Coach maintains a vast global footprint, operating over 1,000 directly-operated locations worldwide.

The most expensive handbag produced by Coach is the Rogue Bag made of alligator skin, valued at $1,500. A unique fact about Coach is its commitment to restoring vintage bags, with a dedicated team of craftsmen at its headquarters in New York City who specialize in this meticulous work.

Signature handbag collections:

    • Rogue
    • Parker

Key features and design elements:

    • Signature Coach patterns
    • Fine craftsmanship and attention to detail
    • Timeless and versatile styles

Price range and target audience: Premium brand catering to a wide range of consumers


Handbags have transcended their utilitarian purpose to become coveted fashion accessories that define personal style and status. The top 10 popular handbag brands listed in this article epitomize luxury, craftsmanship, and iconic design. Whether you appreciate timeless elegance, bold creativity, or minimalist sophistication, these brands offer a diverse range of options to suit every fashion enthusiast’s taste.

AboutCorinne Switzer

Corinne is an avid reader and takes a keen interest in conspiracy theories. When not busy with her day job, she likes to indulge the writer in her and pens columns on a wide range of topics that cover everything from entertainment, healthy living to healthcare and more.